21 Customer Service Statistics: What’s Changed in 2020
Last Updated: November 25, 2020
2020 was the year that solidified our transition to a completely “on-demand” world. So, what is today’s customer’s expectations for customer service? What is the cost of not meeting those expectations?
This living document is our curated list of the most eye-opening and relevant customer service statistics for 2020 including findings from our exclusive State of Online Customer Service study.
Customer experience (CX) is a new battleground for business. Understanding buying behavior, the cost of neglect, and the power of a great experience are critical for a business to survive and win the “NOW Customer.”
5 Min Read
Fact check: We’ve compiled this growing list of customer service statistics using first, second and third party data, including the mystery shopping of over 800 brands which we performed in June 2020, an exclusive webinar with CS legend Shep Hyken in November 2020, interviews with other industry thought leaders, and third party data that our in-house analysts did their best to verify.
Do you remember a time when we had to wait just a little bit longer… for a takeout meal, for the arrival of an online order, or for a customer service email response? Today, our tolerance for waiting is rapidly waning, thanks to on-demand technology and the seemingly impossible customer service standards set by companies like Amazon and Netflix.
When your next best product or feature is copied within weeks or months, experience is everything. And the brand equity your company can build through phenomenal CX provides one of the few remaining competitive moats.
Stellar CX cannot be achieved without winning the Now Customer. These are your customers who are always “on” and expect immediacy in every experience they have, both online and offline. In short, it’s pretty much everybody (us included) who exists in today’s on-demand world. Let’s see what these customers expect…
The NOW Customer: Statistics on our On-Demand World
“Most companies must realize that they are no longer competing against the brand that sells similar products. Instead, they’re competing with every other experience a customer has.”
73% of customers say that valuing their time is the most important thing a company can do to provide them with good online customer service.
96% of customers no longer trust brands or advertising.
Takeaway: NOW Customers crave sincerity and are leaning heavily into their trusted network of friends, family, and influencers in efforts to weed out fake news.
65% expect customer service to be faster now than it was five years ago.
In a study of 800 online retailers, the brands that had the highest experience score answered emails in less than 15 minutes and chats under 30 seconds.
The Cost of Customer Neglect
Did you know
For every one person who contacts support or leaves a response on NPS, there are 10 others you never hear from.
Takeaway: That’s 10 people who had an experience with your brand, and you have no idea who they are and whether or not they’re coming back.
Dollars & Cents
It is anywhere from 5 to 25 times more expensive to acquire a new customer than it is to keep a current one.
74% of people are likely to switch brands if they find the purchasing process too difficult.
One-third of consumers surveyed said they have experienced being ignored or “left hanging” by a retailer when they have had a request or inquiry.
After one negative experience, 51% of customers will never do business with that company again.
U.S. companies lose more than $75 billion annually due to poor customer service.
Americans tell an average of 15 people about a poor service experience, versus the 11 people they’ll tell about a good experience.
Did you know
Bad experiences make a longer impression. 46% remember bad experiences from two or more years ago. Only 21% remember good experiences.
Customer Service as a Revenue Generator
“Customer service should be called something other than the ‘customer support center.’ It should be called the ‘customer loyalty center,’ it should be called the ‘revenue generation center,’ it should be called the ‘customer retention center.’ Because that’s what you do.”
Did you know
As a group, Millennials are willing to spend the most (21% additional!) for great customer care.
Increasing customer retention rates by 5% increases profits anywhere from 25% to 95%.
Customers who feel an emotional connection with a brand have a 306% higher lifetime value and will recommend that brand 26% more than the average.