Betabrand Handles Increased Customer Volume with Simplr

“Our partnership with Simplr ensures that we
can keep costs low without sacrificing
customer experience.”

Jim Wilson, COO, Betabrand


Betabrand began with a simple, yet revolutionary idea: collaborative design. The fashion platform publishes concepts for users to provide their feedback and input and can crowdfund the co-designed project into existence within weeks. The fashion platform now boasts millions of sales and thousands of products in real-time development and continues to set a new industry standard.  

The company has grown from a niche outlet for shoe and bag design enthusiasts to a major platform in partnership with two of the world’s largest manufacturers, VF Corporation and Li & Fung, who work with top brands like Timberland, The North Face, Nike, Disney, Wrangler, and more.


As Betabrand continued to grow, so did their customer service needs. The team had a difficult time handling the increased volume and rarely hit their target first response time. Betabrand’s customer service manager, Regina Ortanez, knew they needed help.

As they sought outside solutions, they wanted to retain the fun and lighthearted tone of the company in their customer service responses. When Simplr came into the picture, the team was hesitant about how AI-powered technology could craft responses that fit the tone and quality of the brand. 

“I was…pretty concerned…because a lot of our tickets are very nuanced and complicated. I was really skeptical because I didn’t know what it was…going to look like.” – Regina Ortanez


When Simplr began working with Betabrand, they saw an immediate drop in first response time within 24 hours. By Simplr taking over half of the company’s tickets, the customer service team has been able to streamline their daily workflow.

After seeing Simplr agent responses, Ortanez said, “Whoa, okay. This is a lot different than hiring…a temp person.” The responses were long and in-depth. Simplr’s AI technology combined with on-demand human talent brought Betabrand’s voice to every ticket.

The Simplr team has been in regular contact to ensure we’re delivering high-quality results at every point. When Ortanez or the customer service team does have criticism for a ticket, Simplr quickly implements the changes requested. “That’s been great to have that communication between my team and the Simplr team…they’ve been really receptive so that’s been good.” – Ortanez 

Betabrand is now looking forward to a third successful holiday season with Simplr.