SmileDirectClub Inks Exclusive Deal With Walmart

On the latest episode of Today In Five:

SmileDirectClub is starting off 2020 strong with a new partnership with Walmart. As part of the deal, SmileDirectClub will debut a host of products across Walmart’s more than 3,800 U.S. stores.

  • Bed Bath & Beyond announced on Monday it has entered an agreement to sell about 2.1 million square feet of its real estate portfolio to private equity firm Oak Street Real Estate Capital and lease back the space. The spaces include retail stores, a distribution facility, and office space, according to a company press release. The company said the more than $250 million generated from the transaction will go toward investing in Bed Bath & Beyond’s transformation efforts, funding share repurchasing or reducing its outstanding debt. CEO Mark Tritton in a statement said, “This marks the first step toward unlocking valuable capital in our business that can be put to work to amplify our plans to build a stronger, more efficient foundation to support revenue growth, financial stability and enhance shareholder value.”
  • According to an estimate from Barclays, Disney’s streaming service is already being valued by investors at more than $100 billion less than two months after the launch of Disney+. Barclays pegs Disney’s core business, which includes its movie studio, parks, etc, at $213 billion, leaving Disney’s direct-to-consumer streaming businesses worth around $107 to $108 billion. Shares of Disney were about 6% above their closing price on November 11th, the day before Disney+ launched. The stock has gone up more than 30% in the past year. Barclays said, “Just 6 weeks into launch, Disney is already pricing in a streaming business worth $108 billion, 69% of Netflix’s enterprise value which has taken 13 years to get here.” Disney has a market cap of about $260 billion, while Netflix is at about $144 billion.
  • Amazon is deepening its ties with India’s second-largest retail chain, Future Retail, as the e-commerce giant expands its footprint in one of its key overseas markets. The two companies said they have entered into a long-term business agreement to expand the reach of Future Retail’s stores through the Amazon India marketplace. Future Retail operates more than 1,500 stores across India but has not aggressively explored sales online. As part of the agreement, Amazon India will become the authorized online sales channel for Future Retail stores. The two giants said they have agreed to focus on grocery, general merchandise, fashion and apparel, and beauty products. 

SmileDirectClub To Debut Exclusive Products At Walmart

SmileDirectClub announced that it has inked an exclusive deal with retail giant, Walmart, to debut a host of consumer products across its more than 3,800 U.S. stores and the retailer’s website. Initial products include an electric toothbrush, a teeth whitening system with an LED light, whitening toothpaste, a water flosser, and an ultrasonic UV cleaner. SmileDirectClub’s Chief Financial Officer said the deal was a long time coming and that they had been working on the products for over a year. 

The deal is a win for the upstart company, as it gets the company instant name recognition inside the walls of the world’s largest retailer where many customers might be unfamiliar with the brand. Plus, the product lines are affordable and could move in good volume, which would benefit SmileDirectClub’s bottom line this year. It could also open the door to having SmileDirectClub’s teeth retainer installation shops inside Walmart stores if the products are successful. The company already has partnerships with CVS and Walgreens, displaying dedicated shops within their stores, and Walmart hasn’t ruled out shops opening at its U.S. locations. The retail giant has prioritized expanded, affordable healthcare services at the front of its stores in the past year, and SmileDirectClub shops would be a good fit.