- Vincent Phamvan
October 9, 2019

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2019 Holiday Trends And News - Part 1

On the latest episode of the E-Commerce Retail Briefing podcast:

Consumers are becoming increasingly concerned with the environmental and social impact of their purchases. Could the responsible retail trend affect holiday shopping this year? According to a survey, 45% of shoppers would be more likely to buy products from companies that addressed wider social issues.

  • For Halloween, brick-and-mortar still comes out on top. According to a survey, 42% of shoppers will go to a discount store for Halloween merchandise and 36% to a specialty store. Only 25% said they would shop online for the holiday. According to the survey, consumers plan to spend $3.2 billion on costumes, $2.6 billion on candy, and $2.7 billion on decorations, and $390 million on greeting cards this year. Total spending is expected to hit $8.8 billion this year, the 3rd highest in the survey’s 15-year history.

  • Retailers are already preparing for Black Friday. Big players like Amazon, Best Buy, and Walmart are on track for big sales, but will there be a clear winner this year? Predictions place Kohls at the top of the list for this Black Friday. The company has a growing relationship with Amazon, and both retailers are predicted to mutually benefit off one another this year. If the prediction is right, Kohls could have a big holiday season as a result.
  • Target is planning for the holidays by aiming to hire on 130,000 seasonal employees. That’s up from the company’s goal to hire 120,000 seasonal workers in 2018. The retailer said around 125,000 of those employees would be in store locations, while the rest would be placed in fulfillment and distribution centers. According to Target, the amount of workers dedicated to online fulfillment this year would be two-fold from last year. The announcement came a day after Amazon announced it would add more than 30,000 full-time and part-time jobs in its departments. Kohls also started hiring for the holidays back in July, taking into account the difficulty of finding seasonal workers with the U.S. hitting near-record lows in unemployment.

 

Responsible Retail Trend To Influence Holiday Shopping

Consumers are becoming more concerned about the environmental and social impact of their purchases. According to a survey, this awareness will influence holiday spending. 45% of shoppers said they were more likely to make purchases from retailers who addressed wider social issues through their business practices and working conditions. Half of those surveyed said they would opt-in for slower delivery or in-store pickup due to the negative impacts of fast shipping, which includes the use of planes rather than ground transportation, as well as the shipping of multiple items separately rather than together. 

 

The responsible retail trend bodes well for the rental and resale industry. 24% of those surveyed said they would be likely or extremely likely to rent clothes for holiday parties. 48% of respondents said they would consider giving secondhand clothing as gifts. 56% said they would welcome those kinds of gifts for themselves. 

The survey findings reveal the importance of company strategies and initiatives moving forward. Retailers will need to design their products and business around a more responsible model. Those already on that path could have an advantage over competitors this holiday season.         

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