Brandless Expanding Into Brick-And-Mortar

On the latest episode of the E-Commerce Retail Briefing podcast:

Digitally-native company, Brandless, is expanding into new territory. One component of a broader plan for the company going into 2020, is to have Brandless products on the shelves of major national retailers. According to the CEO, one unnamed major retailer has already signed onto the plan.

  • CVS and UPS have partnered to test delivering prescriptions to people’s homes by drone through the shipping company’s drone unit, Flight Forward. This month, UPS won the U.S. Government’s first approval to operate a drone airline, putting it above rivals like Amazon and Wing. The new prescription delivery service from CVS is said to debut in one or two U.S. cities in the coming weeks. The partnership announcement comes not long after CVS competitor, Walgreens, announced their partnership with Wing and FedEx Express for on-demand drone delivery, making their first home delivery in Virginia.
  • Nike’s CEO, Mark Parker, is stepping down. The company announced the news on Tuesday. Effective in January, Parker will be replaced by the former CEO of eBay. News of Parker’s departure came the same day Under Armour announced its CEO, Kevin Plank, would be stepping down from the role in January. Parker has been with Nike for four decades and became the company’s CEO in 2006, while Plank founded Under Armour 23 years ago, “in his grandmother’s basement.” Both Parker and Plank plan to stay on as executive chairmen at their respective companies.
  • Electronics titan, Best Buy, is introducing a new online delivery option just in time for the holidays. The retailer will now offer free next-day delivery on thousands of items for about 99% of its customers. The program excludes some bigger and heavier products like big-screen TVs and refrigerators. Customers who order an oversized item or live outside a free next-day delivery zone will get free standard shipping on all orders, no membership or minimum required. Best Buy is rolling out free next-day delivery alongside other existing omnichannel fulfillment options, including one-hour in-store pickup and same-day delivery for online orders placed before 3:00 pm. 

Brandless To Expand Into Brick-And-Mortar

E-commerce business, Brandless, is looking to expand into brick-and-mortar. The digitally-native brand was founded in 2017 and made its name by offering environmentally-friendly consumer products and instead of offering brand name items, the company stocked one “brandless” choice of each item. Now with a new leadership team at the helm, Brandless is looking to expand into new territory. 

The company may soon be on the shelves of national retailers. Their CEO said that, “Online is one thing, but in consumers’ stores, they want to be able to find our product as well. So we’re very excited about wholesale strategy. It’s going to be what I would consider a significant win.” 

The company’s pivot into brick-and-mortar, beyond two pop-up stores in New York City and Los Angeles, is just one of three initiatives the e-commerce brand is embarking on going into 2020. The other two elements of the plan include doubling down on the CBD market and expanding into wellness and beauty products.