Bow & Drape Acquired By Win Brands Group

On the latest episode of the E-Commerce Retail Briefing podcast:

Bow & Drape has been acquired by Win Brands Group. Bow & Drape will join a growing portfolio that includes Homesick Candles and Stowaway Cosmetics.

  • Online luxury goods reseller, The RealReal, reported a jump in quarterly revenue and shoppers on its marketplace. The company said it has 543,000 active buyers, up from 492,000 at the end of June. Revenue was also up at $80.5 million dollars compared to last year’s $51.8 million dollars. The company said it expects to sell goods valued at nearly $1 billion dollars this year.
  • Birchbox plans to expand its brick-and-mortar partnership with Walgreens for the holiday season. The company, which has 11 permanent locations, will add 500 pop-ups according to a company press release. The holiday Birchbox pop-ups will be at the front of the store in a grab-and-go holiday gift format, according to the release. Items will include Birchbox subscription gift cards and limited edition travel-themed Birchbox Beauty and Birchbox Grooming boxes. The Birchbox shop-in-shops will be available in Walgreens stores in 44 states beginning this Friday and will run through the end of December. 
  • Costco and Instacart are teaming up to test free one-hour prescription delivery. The pilot program is limited to California and Washington and includes delivery to a Costco member’s home or office. The pilot comes at a time when many of the largest retailers are exploring the $300 billion dollar pharmacy market. The move could help Costco compete with retailers like Amazon and Walmart, who have both dabbled in prescription delivery. Amazon made its first steps into the space in 2018 when it purchased PillPack while Walmart offers mail-order delivery in some areas.

Bow & Drape Acquired By Win Brands Group

Online women’s retailer, Bow & Drape, announced it has been acquired by e-commerce holding company, Win Brands Group. Bow & Drape will join a growing portfolio that includes Homesick Candles and Stowaway Cosmetics. 

Founded in 2012, Bow & Drape has attracted celebrity customers like Serena Williams and Reese Witherspoon and sells its customizable apparel and accessories online and at stores like Nordstrom and Bloomingdale’s. It has also dabbled with various partnerships, including setting up shop at SoulCycle to let women customize shirts before their workout. However, given the seasonal nature of the business, it’s struggled to finance new inventory and its cash pile gets thin when it places orders for the holidays according to Pagano. She said the acquisition will give her access to a larger balance sheet, plus assistance with marketing and distribution. 

The acquisition could be a sign of what’s to come. With the amount of online retailers growing, competition in the space has driven online advertising rates up, making it more difficult to generate profits or experience the high growth rates wanted by investors. Win Brands Group has purchased two e-commerce companies and is seeking to acquire as many as 25 more brands, each with revenue between $5 and $50 million dollars by 2025. It’s betting it can help online brands compete in a crowded space. The founder and CEO of Win Brands said quote, “We’re not trying to grow these businesses to $1 billion businesses. But we do want to take these brands that are special and unique, bring them to a certain audience and grow them to their natural size and scale,” end quote.