It may seem like common sense, but Eng Tan, founder and CEO of Simplr, reminds companies to respond as soon as possible, if not immediately, to an upset customer.

“Since using Simplr, we’ve seen an uptick in orders, which has justified our investment. Before, customers who had immediate questions got responses back too late. Now we can reply to questions while customers are still shopping at our site at any hour,” Guerrero says. “Our biggest increase in conversions have been off hours when I was not available to answer emails.”

Tonya Hall sits down with Amit Sood, chief technology officer and head of product at Simplr, to talk about how the company is building custom data sets for customer support.

For business owners who are just beginning to navigate the waters of AI-driven customer support, chatbots can seem like a simple solution to augmenting customer service functions in their businesses. But more advances are required before autonomous chatbots can deliver customer experience on a consistent basis.  

"I see no downside to Simplr. It's really quite phenomenal. And with the holidays coming up, man, sign up for this thing now. Save yourself some time. Make customers happier. And this business intelligence dashboard... very clever stuff. " - Kurt Elster

Today’s entrepreneurs must have the ability to quickly unlearn everything they know. The modern business world is moving so fast that it’s imperative for entrepreneurs not only to relearn and absorb the firehose of new information, but restructure their mental framework to create an open, unbiased mind and perspective. 

Simplr’s services are just one example of the things small businesses can do with the cloud. A decade ago, meeting the logistical challenges of a small business trying to outsource customer service for a low price simply wouldn’t have been possible.

62% of companies don't respond to customer inquiries in a timely manner and a majority of those companies have less than 100 employees. But in the booming e-commerce and startup community, most businesses aren't served by existing outsourced customer service solutions or have the bandwidth and budget for in-house teams. Enter Simplr. 

Whether you're starting a new Shopify store or optimizing an established one, choosing the right apps and software for your store can be a huge challenge. After all, there are over 2,400 apps to choose from! How can you possibly separate the wheat from the chaff? 

Five Bay Area companies scored about $50 million in venture funding at the end of the week, and Square bought another.

Funded by support services giant Asurion, Simplr brings on-demand, affordable customer service solutions to high-growth startups.