Eng Tan

About Eng Tan

Eng brings 25+ years of experience across commerce, retail and technology industries to his role as Simplr’s CEO, where he leads strategic decision-making, product and program development, and business management.

Prior to starting Simplr in 2017, Eng spent 11 years with Asurion Corporation, a global leader in customer experience with over 305 million customers, where he served first as VP & Head of Americas Marketing.

In this role, he led the channel marketing organization and was responsible for growth in Asurion’s major technology protection programs including U.S., Canadian and Latin American wireless carriers.

Eng then moved to VP New Ventures & Corporate Development at Asurion, where he launched and developed the organization’s corporate capability to identify, incubate and grow new businesses. He also spent 13-years with Booz & Company (formerly Booz Allen & Hamilton) where he led strategic business restructuring in Technology, Industrials and Financial Services in North America, Asia and Australia.

Eng holds an AB in Economics from Harvard University.

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